Reasons to be in Cologne in July

Reasons to be in Cologne in July

The 43rd RDA Group Travel Expo, which takes place on 4-5 July in Cologne, is Europe’s largest B2B trade-only exhibition focussing exclusively on the requirements of the coach and group travel sectors. This annual exhibition presents UK coach tourism companies, tourism destinations, group travel organisers and coach holiday suppliers with a wide spectrum of potential partners and business opportunities. Entrance tickets for trade visitors are free and may be obtained online (www.rda-workshop.de/en/tickets.html).

Patrick Patridge previews two days of international excellence for UK coach and group travel organisers at the RDA Group Travel Expo 2017.

The RDA Group Travel Expo’s scope and potential for innovative coach and group holiday travel is unique as there is no other exhibition where UK trade members can meet so many potential coach tourism suppliers and group travel partners under one roof. Exhibitors range from accommodation providers, sea carriers, theme parks, musicals, tourist boards, incoming agencies, group travel wholesalers and visitor attractions to individual and family-run restaurants and hotels throughout mainland Europe and beyond. 

UK coach and group travel operators who offer new and original programmes can gain benefits in terms of customer attraction and retention, programme conception and delivery and, above all, brand loyalty. Customer demand is broadening towards lively and authentic cultural, natural, gastronomic and activity experiences in coach-friendly destinations.

Meeting new business partners and nurturing business contacts are two of the principal reasons given by trade visitors and group travel buyers for visiting the two-day event.

“The RDA Group Travel Expo is a veritable gem for business contacts for UK coach holiday operators and group travel organisers,” says Anna Schwenk, project manager, RDA-Workshop Touristik-Service GmbH. “Co-operative ventures may be entered into and solidified, bookings made, trends accessed and new ideas adopted. The RDA Group Travel Expo is a must for all UK companies and holiday destinations interested in growing their coach and group travel business – whether this is inbound or outbound – and for all UK group travel organisers seeking stimuli for their 2018 / 2019 programmes.”

The popular RDA-Workshop Trend Forum offers expert presentations with colleagues from many countries gathering for engaging and enlightened dialogue and informal debate on topical industry issues and themes during the course of the exhibition. This is an excellent setting for all-important ad hoc business contacts for which the RDA Group Travel Expo is renowned.

This year’s new joint VPR/RDA social evening will take place on Tuesday 4 July 2017 in the restored FLORA botanical gardens venue – an historic event location close to the exhibition halls. RDA Group Travel Expo participants – exhibitors and trade visitors alike - can enjoy good company, delicious food and drink in a relaxing atmosphere. Tickets may be ordered from the RDA-Workshop Touristik-Service GmbH or purchased at the ticket desk during the exhibition.

Strong personal relationships, efficient contact networks and co-operation at national and international levels are the unique selling points of the two RDA Group Travel Expo exhibitions in Friedrichshafen (April) and in Cologne. 

“Opening up to new ideas and meeting new people is essential to achieving sustainable business growth,”  says newly-elected RDA president and RDA Group Travel Expo managing director Benedikt Esser. “For our industry, there is no better time and place than these “jour fixe” get-togethers.”

UK visitors can prepare appointments in advance of the exhibition and identify potential partners with the online RDA Group Travel Expo 2017 Exhibitor Directory & Hall Plans which will be available beforehand.

The RDA International Coach Tourism Federation is Europe’s largest umbrella organisation for the coach tourism industry. It has a membership of around 1,700 companies from 40 countries and provides a forum for B2B, market research, legal and fiscal advisory services, further training and political lobbying at both national and European Union levels. The RDA is a founding member of the European Alliance for Coach Tourism (EACT) of which the CTA (UK), CPT (UK), CTTC Ireland and ETOA are all active members.

RDA Group Travel Expo 2017

Tuesday 4 and Wednesday 5 July 2017

Opening times: 09:30 am until 18:00 pm

Location: Cologne Fair, Halls 6 and 9


Twitter hashtag: #RDAGTE17